Values-Based Brand Messaging and Strategy for Changemaking Organizations

Core Values-Based Messaging Suite

Cultivate Impact, Connection, and Meaning

Develop a series of core tools together to communicate why you exist, what you care about, the work you do, and how you do it.  

These core tools (your why, mission statement, vision statement, core values and core beliefs) work together as a suite, communicating different aspects of your work within an organized system. They become the building blocks for your storytelling, to be woven together in different ways for different needs.

Together, these tools form the foundation of a values-based communications strategy, informing content and design choices with your purpose firmly at the center.  

Embrace the Process to Build Clarity

Whether you are clear on all of these components and just need some help with the language, or are looking for support building internal consensus and alignment around a next chapter for your organization, taking the time to create these tools is just as much about the internal alignment and clarity it creates as the external.

We work with you to get to the root of the purpose inside your work, leaning away from jargon and into language that makes you feel something. It is a process that can be daunting and messy, revealing any inconsistencies in your brand or misalignment across the organization.

It can be daunting to commit to one version of language about what you do, to get everyone on the same page. And, the process is also energizing, validating, clarifying and momentum building. Having these tools to draw upon builds focus and clarity internally, while evolving external communications to be less transactional and more relational 

What You Walk Away With

  •  Foundations of a Values-Based Messaging Strategy: your Why, Mission, Vision, Core Values and Beliefs

  •  Shared learning and understanding of the key elements guiding your work and why they matter to you.

  •  Internal alignment around a shared mission and vision. 

  •  A suite of tools to cohesively and consistently tell your story.

  •  Messaging Guide outlining your Why, Core Values and Beliefs, Mission, and Vision.

  •  Updated About Statement

Timeline + Investment

  •  2-4 months

  •  $5,000  - $15,000 depending on organizational complexity, existing content and timeline

Additional Services Include:

  • Brand Messaging Assessment

    A thorough review of your current external facing communications presence in terms of clarity, power and accuracy of messaging.

  • Communications Strategy

    Develop an approach to communications and marketing that brings your values and purpose to life and advances your mission.

  • Ongoing Coaching

    We offer ongoing monthly or quarterly coaching to support your internal team with everything from ongoing execution to big picture strategy.

  • "It is always a good thing to take time for deep thinking, analyzing, and group discussion about why we do this work together and how it all fits. It brought the organization closer together and enabled people to engage in these big thoughts and processes - which in and of itself resulted in deeper connection with the work."

    Jess Burton, Momentum Conservation

  • “This was a transformative process that was heartfelt and incredibly strategically powerful.”

    Nico Chin, Up With Community

  • “Thrilled with all the outcomes of our work together. Investing in this process was the best business decision I could have made.”

    Elizabeth Black, Black Rock Builders

  • “Leah has such a vision for brand strategy and brings her own insight to the project with so much integrity."

    Rachel Rathburn, CEI Women’s Business Center

  • “I cannot thank you enough for your support in articulating my message!”

    Kristen Moustrouphis, Beacon Community Fitness

  • "I appreciated Leah’s personal connection to our work and her commitment to us, bringing her background and skills to the table but letting our voice and experience with our work guide the process.”

    Jane McLucas, Former Director of Portland Public School Food Services

  • "I finally had a chance to focus on what you distilled from our conversations - wow. I have goosebumps."

    Elizabeth Ross Holmstrom, Mindful Employer

  • "You helped us find clarity, a center - - and now we can keep returning to it, grounding ourselves before we push outward, expanding, evolving, serving new communities and people."

    Kate McCarthy, Birth Roots

Reach out to schedule a free 30 minute consultation.