Brand Messaging + Positioning Strategy
We worked with the Food Services Department at Portland Public Schools to develop a new suite of values-based language that caught up to how the department had evolved, centering its commitment to equitable access to nourishing meals that integrated local ingredients and were often scratch made.
Communications Strategy
From this foundation, we partnered with India Brand through our sister company Craft Haus to bring their new brand to life visually, and develop a strategy to share their work and perspective with the school community.
Mission
Provide all students nutritious, nourishing meals thoughtfully sourced and made with love.
We produced photo shoot with the PPS Food Services team bringing in photographer Kelsey Kobik to capture their work around culturally important meals in partnership with Food Fuels Learning and Full Plates, Full Potential.
We produced photo shoot with the PPS Food Services team bringing in photographer Kelsey Kobik to capture their work around culturally important meals in partnership with Food Fuels Learning and Full Plates, Full Potential.
We produced photo shoot with the PPS Food Services team bringing in photographer Kelsey Kobik to capture their work around culturally important meals in partnership with Food Fuels Learning and Full Plates, Full Potential.
“Leah felt like a member of our team from day one, working with many different resources and players.
I appreciated her personal connection to our work and her commitment to us, bringing her background and skills to the table but letting our voice and experience with our work guide the process.”