Points North approached us with a new strategic plan that outlined communications as a core focus area, and in need of support to build out a communications strategy and plan that brought those goals to life.

With a brand that had evolved over time - from the Camden International Film Festival to now the Points North Institute of which CIFF is one of many program arms, a primary goal of our work together was to create a strategy to build stronger awareness and buy-in for the underlying purpose of the work of the Points North brand. This included an understanding of how their different core programs contribute to that central work. 

As our first step we worked together to gather and polish their existing core messaging and integrate a Vision and Why statement that together captured the brand story of the Points North Institute. Our goal was to allow someone coming into contact with Points North, no matter how or why, to understand how it fits into the whole, what the deep core purpose is, and why that matters.

We brought this language together with their strategic priorities into a brand ___ dek that they could use to enhance brand coherance and consistency internally and with any collaborating partners. We also mapped out a 12-month strategic communications plan, focusing on integrating more intentional brand storytelling into communications channels and strengthening the internal communications infrastructure both in terms of planning tools and communication. UPDATE